Iceland’s 2018 Christmas Advert banned for been political

This year Iceland (the food superstore) shares with the world a really touching message regarding palm oil. The advert has been launched for its 2018 Christmas message however, the regulator has deemed under 2003 legislation that this is classified as political and therefore cannot be shown on our televisions. Regardless the message and advert has gone viral on YouTube.

The advert features a little girl with a baby orangutan in her bedroom voiced by the incredible Emma Thompson. The message is clear for all to see and is clever to hit the heartstrings for all generations. The little girl doesn’t know why this baby orangutan is in her room jumping around and ‘wailing’ at items like her shampoo. Today’s the end she realises it is because humans have invaded the forests to cut down trees for palm oil. Destroying the habitats of many species including the orangutan.

Palm oil is used in so many products on the high street from cosmetics like lipstick to bread and chocolate – yes bread.

Society keeps going on about how we can encourage large companies to do something – well Iceland did (and still is). They removed palm oil from its own brand items and then created this touching message with a true Christmas meaning.

https://youtu.be/JdpspllWI2o

Christmas is not about bloody presents! It never has been. Yes, it is centred on religion and trust me Christmas wasn’t originally Christian it was an adaptation from Yuletide which is a pagan holiday. The decorating of trees isn’t because of queen Victoria (and way before that in 1400s). The Vikings also used candles indoors. The Hindus have their light festivities too all though that starts around 7th November.

Christmas or whatever you celebrate is about family. It’s treasuring what you have. What we have today is a greedy society that wants and takes from the planet without much thought about the future. I fear my little boy’s grandchildren won’t have much left of this planet other than ruins. We need to be much more sustainable – only taking what we can put back. Recycle, reuse and reduce waste.

That is why from 2019 I will be starting my own challenge to eat what I grow and supplement with purchase in store. I have never been good at keeping plants alive, so this is going to be a challenge. I am going to adapt my garden to incorporate food without segregating sections. That way I can also help another endangered species – the bee.

Katherine xo

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